Methodology of Management Strategy Changes for Digitalization of Business Processes for Community Services in Indonesia

Main Article Content

Kartono Kartono
Nabaraj Bhowmik
Andri Hermawan

Abstract

Background. Digital transformation in the public sector in Indonesia is a strategic need to improve the quality of public services.


Purpose. This research aims to analyze change management strategies in the digitalization of business processes and their impact on the effectiveness of public services.


Method. The research methodology uses a qualitative approach with literature studies and policy analysis.


Results. The results of the study show that the success of digital transformation is influenced by leadership, organizational readiness, technological infrastructure, and community participation.


Implementation. This research provides strategic recommendations for government agencies in implementing digitalization effectively.

Article Details

How to Cite
Kartono, K., Bhowmik, N., & Hermawan, A. (2026). Methodology of Management Strategy Changes for Digitalization of Business Processes for Community Services in Indonesia. Jurnal Ekuisci, 3(4), 464–482. https://doi.org/10.62885/ekuisci.v3i4.1145
Section
Articles

References

Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal, 9(2), 27–40.

Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.

Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). SAGE Publications.

Dwiyanto, A. (2011). Public service management. Gadjah Mada University Press.

Kotter, J. P. (1996). Leading change. Harvard Business School Press.

Mergel, I., Edelmann, N., & Haug, N. (2019). Defining digital transformation: Results from expert interviews. Government Information Quarterly, 36(4), 101385.

Moleong, L. J. (2017). Qualitative research methodology. PT Remaja Rosdakarya.

OECD. (2020). Digital government index: 2019 results. OECD Publishing.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12–40.

Verhoef, P. C., Broekhuizen, T., Bart, Y., Bhattacharya, A., Dong, J. Q., Fabian, N., & Haenlein, M. (2021). Digital transformation: A multidisciplinary reflection and research agenda. Journal of Business Research, 122, 889–901.

Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 28(2), 118–144.

Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Review Press.