the Influence of Marketing Communication on Customer Loyalty at PT. Image Express Delivery Van (TIKI) Sumedang Branch pemasaran
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Abstract
Abstract. Marketing communications can be an effective form of communication channel to
handle consumer complaints effectively and efficiently. By paying attention to the importance
of marketing communications, companies can design more effective communication strategies
to achieve their marketing goals, and can build strong customer loyalty. In this research, the
method used is a quantitative method. According to Priyono (Sahir, 2021:13) "Quantitative
research methods are scientific thinking in which there is a process of idea formation and ideas
are implemented strictly using nomothetic principles and using deductive patterns." Marketing
Communications (X) has a positive and significant influence on Customer Loyalty (Y) at PT.
Citra Van Titipan Kilat (TIKI) Sumedang Branch with a total influence of 51.1% while 48.9%
is the influence of other variables not examined in this research. Then, based on the t test, the
calculated t is 9.679 and the degrees of freedom (nk-1) or 100-1-1 98 are obtained for the t table
of 1.985 so that the calculated t > t table (9.679 > 1.985). This means that H0 is rejected and
H1 is accepted, so there is a positive and significant influence.
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