Religiosity-based business performance to increase customer loyalty: Bibliometric Analysis
Article Sidebar
Main Article Content
Abstract
This study aims to examine how the influence of religiosity on business performance in increasing customer loyalty. Through a bibliometric analysis approach, this study explores relevant publications regarding the integration of religious values in business strategies and their impact on customer loyalty. Using data from the Scopus database, this analysis identifies research trends, key themes, and significant contributions to understanding the relationship between religiosity and business performance. The results of the analysis show that integrating religious values in business operations not only increases customer trust but also encourages long-term loyalty. This research provides new insights for practitioners and academics in developing business strategies based on religious values to improve company performance and customer loyalty.
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Akhtyamova, N., Panasyuk, M., & Azitov, R. (2015). The Distinctive Features of Teaching of Islamic Economics: Philosophy, Principles and Practice. Procedia - Social and Behavioral Sciences, 191, 2334–2338. https://doi.org/https://doi.org/10.1016/j.sbspro.2015.04.707
Alkhan, A. M., & Hassan, M. K. (2021). Does Islamic microfinance serve maqāsid al-shari'a? Borsa Istanbul Review, 21(1), 57–68. https://doi.org/10.1016/j.bir.2020.07.002
Alwi, Z., Parmitasari, R. D. A., & Syariati, A. (2021). An assessment on Islamic banking ethics through some salient points in the prophetic tradition. Heliyon, 7(5). https://doi.org/10.1016/j.heliyon.2021.e07103
Amaliah, I., Aspiranti, T., & Purnamasari, P. (2015). The Impact of the Values of Islamic Religiosity to Islamic Job Satisfaction in Tasikmalaya West Java, Indonesia, Industrial Centre. Procedia - Social and Behavioral Sciences, 211, 984–991. https://doi.org/https://doi.org/10.1016/j.sbspro.2015.11.131
Anand, A., Bowen, M., Spivack, A. J., Vessal, S. R., & Rangarajan, D. (2023). The role of ethics in business-to-business marketing: An exploratory review and research agenda. Industrial Marketing Management, 115, 421–438. https://doi.org/https://doi.org/10.1016/j.indmarman.2023.10.013
Aseptin Murdini, L., Al Laitsi, M., & Nurkayah, N. (2024). Global Bibliometric Analysis of Endophytic Actinomycetes From 2013 to 2023. Journal of Agrosci, 1(6), 283–293. https://doi.org/10.62885/agrosci.v1i6.345
Azalia, F. Y., Wise, M. A., & Huda, A. F. (2019). Name indexing in Indonesian translation of hadith using named entity recognition with naïve bayes classifier. Procedia Computer Science, 157, 142–149. https://doi.org/10.1016/j.procs.2019.08.151
Aziz, N., Bakry, N., Habibi Mz, M., & Siddiq Armia, M. (2023). The paradigm of modern food products and its relevance with the concept of food in the Quran. Heliyon, 9(11). https://doi.org/10.1016/j.heliyon.2023.e21358
Bakar, A., Lee, R., & Rungie, C. (2013). The effects of religious symbols in product packaging on Muslim consumer responses. Australasian Marketing Journal (AMJ), 21(3), 198–204. https://doi.org/https://doi.org/10.1016/j.ausmj.2013.07.002
Bartková, L., & Veselovská, L. (2024). Consumer behaviour under dual quality of products: Does testing reveal what consumers experience? IIMB Management Review, 36(2), 171–184. https://doi.org/https://doi.org/10.1016/j.iimb.2024.05.001
Burbulea, R., & Gangan, S. (2022). Modern visions and approaches of holistic marketing. Competitiveness and Sustainable Development, 151–155. https://doi.org/10.52326/csd2022.26
Chan, C., & Ananthram, S. (n.d.). Religion-based decision making in Indian multinationals: A multi-faith study of ethical virtues and mindsets.
Dewiyanti, D., & Kusuma, H. E. (2012). Spaces for Muslims Spiritual Meanings. Procedia - Social and Behavioral Sciences, 50, 969–978. https://doi.org/10.1016/j.sbspro.2012.08.098
Dinh, H. P., Van Nguyen, P., Trinh, T. V. A., & Nguyen, M. H. (2022). Roles of religiosity in enhancing life satisfaction, ethical judgements and consumer loyalty. Cogent Business and Management, 9(1). https://doi.org/10.1080/23311975.2021.2010482
Ghicajanu, M., Irimie, S., Marica, L., & Munteanu, R. (2015). Criteria for Excellence in Business. Procedia Economics and Finance, 23, 445–452. https://doi.org/10.1016/s2212-5671(15)00388-3
Ghlamallah, E., Alexakis, C., Dowling, M., & Piepenbrink, A. (2021). The topics of Islamic economics and finance research. International Review of Economics & Finance, 75, 145–160 https://doi.org/https://doi.org/10.1016/j.iref.2021.04.006
Ghoniyah, N., Amilahaq, F., & Hartono, S. (2024). Business sustainability performance through sustainability awareness and business work ethics in Islamic institutions. Cogent Business and Management, 11(1). https://doi.org/10.1080/23311975.2024.2303789
Gobind Singh Gure. (2015). Different scale construction approaches used to attitude measurement in social science research. International Journal of Research in Economics and Social Sciences, 5(1), 26–44.
Hameed, S., Khan, M. S., Siddiqui, Dr. D., & Ali, S. M. (2024). Effect of Employee Religious and Cultural Values on Sustainable Behaviour of Employee: Mediating Effect of Pro-Environmental Attitude. International Journal of Trends and Innovations in Business & Social Sciences, 2(2), 154–167. https://doi.org/10.48112/tibss.v2i2.795
Hashim, F., Mahadi, N. D., & Amran, A. (2015). Corporate Governance and Sustainability Practices in Islamic Financial Institutions: The Role of Country of Origin. Procedia Economics and Finance, 31, 36–43. https://doi.org/10.1016/s2212-5671(15)01129-6
Hashim, N., & Hamzah, M. I. (2014). 7P's: A Literature Review of Islamic Marketing and Contemporary Marketing Mix. Procedia - Social and Behavioral Sciences, 130, 155–159. https://doi.org/https://doi.org/10.1016/j.sbspro.2014.04.019
He, C., Liu, S., Ding, X., Zhang, Y., Hu, J., Yu, F., & Hu, D. (2025). Exploring the relationship between illness perception, self-transcendence, and demoralization in patients with lung cancer: A latent profile and mediation analysis. Asia-Pacific Journal of Oncology Nursing, 12. https://doi.org/10.1016/j.apjon.2024.100638
Тhe Positive Customer Experience as a Factor for Guest Satisfaction and Loyalty. Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, 12(2), 107–118. https://doi.org/10.56065/IJUSV-ESS/2023.12.2.107
Jafari, A., & Sandıkcı, Ö. (2015). 'Islamic' consumers, markets, and marketing: A critique of El-Bassiouny's (2014) "The one-billion-plus marginalization." Journal of Business Research, 68(12), 2676–2682. https://doi.org/https://doi.org/10.1016/j.jbusres.2015.04.003
Javid, F., Gul, A., Naz, I., & Ali, M. (2024). Do Islamic work ethics matter? Impact of aversive leadership on employees' emotional and psychological health through the lens of conservation of resource theory. Sustainable Futures, 8. https://doi.org/10.1016/j.sftr.2024.100309
Jiao, J., Yan, A., & Yin, W. (2025). The effect of religiosity on trust and altruism: Evidence from China's household borrowing. Journal of Financial Stability, 76, 101364. https://doi.org/https://doi.org/10.1016/j.jfs.2024.101364
Kannan, M. A., Ab Aziz, N. A., Ab Rani, N. S., Abdullah, M. W., Mohd Rashid, M. H., Shab, M. S., Ismail, N. I., Ab Ghani, M. A., Reza, F., & Muzaimi, M. (2022). A review of the holy Quran listening and its neural correlation for its potential as a psycho-spiritual therapy. Heliyon, 8(12). https://doi.org/10.1016/j.heliyon.2022.e12308
Kim, L., Jindabot, T., & Yeo, S. F. (2024). Understanding customer loyalty in banking industry: A systematic review and meta analysis. Heliyon, 10(17). https://doi.org/10.1016/j.heliyon.2024.e36619
Kovan, A., Yıldırım, M., & Gülbahçe, A. (2024). The relationship between fear of missing out and social media addiction among Turkish Muslim students: A serial mediation model through self-control and responsibility. Social Sciences and Humanities Open, 10. https://doi.org/10.1016/j.ssaho.2024.101084
Laliotis, I., Mourelatos, E., & Lohtander, J. (2025). Religiosity, attitudes toward science, and public health: Evidence from Finland. Economics & Human Biology, 56, 101460. https://doi.org/https://doi.org/10.1016/j.ehb.2024.101460
Larivière, B., Schetgen, L., Bogaert, M., & Van den Poel, D. (2025). Customer experiences and coping behaviors during crisis situations: The role of service adaptation and service transformation. Journal of Business Research, 188, 115089. https://doi.org/https://doi.org/10.1016/j.jbusres.2024.115089
Liwafa, A., Suyanto, B., & Choirunnisa, Z. (2023). Sustainable Competitive Advantage: A Literature Review and Future Research. RSF Conference Series: Business, Management and Social Sciences, 3(3), 428–439. https://doi.org/10.31098/bmss.v3i3.707
Lohlker, R., Tumiwa, K., Fratama, T., Samad, D., & Lohlker, R. (2022). The Discourse of Usury in The Views of Islam and Christianity. Journal Economics and Business of Islam, 7(2), 185–197. http://journal.iain-manado.ac.id/index.php/TJEBI/index
Nazori, N., Rafidah, R., Mubyarto, N., Mutia, A., & Rosmanidar, E. (2024). The Role of Sharia-Compliant Financial Institutions in Promoting Economic Stability: Insights from Recent Scholarly Contributions. International Journal of Economics (IJEC), 3(2), 1307–1325. https://doi.org/10.55299/ijec.v3i2.1157
Nguyen, H. S. (2024). The impact of value co-creation behavior on customer loyalty in the service domain. Heliyon, 10(9). https://doi.org/10.1016/j.heliyon.2024.e30278
Océane, A., Nathalie, B., & Christine-Vanessa, C.-L. (2024). Spirituality, forgiveness and self-esteem throughout adulthood in France. Archives of Gerontology and Geriatrics Plus, 1(4), 100098. https://doi.org/10.1016/j.aggp.2024.100098
Pamuji, A., Supandi, A., & Sa'diyah, M. (2022). Islamic Financial Institutions as Strengthening The Economy of The Ummah (Study on The Application of Shariah Agreements in Islamic Financial Institutions). OECONOMICUS Journal of Economics, 7, 24–36. https://doi.org/10.15642/oje.2022.7.1.24-36
Parlak, D., Yildiz, M. E., & Yilmaz, N. (2024). The relationship between shari'ah convergence and market-to-book value: A case study of firms in Islamic countries. Borsa Istanbul Review, 24(2), 398–405. https://doi.org/https://doi.org/10.1016/j.bir.2024.02.001
Patwary, A. K., Tosun, C., Sharif, A., Ismail, N. A., & Abuelhassan, A. E. (2024). Measuring sustainable business performance in Malaysian hotels: The roles of green information, green innovation strategic orientation, and digital technology implementation. International Journal of Hospitality Management, 123, 103935. https://doi.org/https://doi.org/10.1016/j.ijhm.2024.103935
Rastogi, T., Agarwal, B., & Gopal, G. (2024). Exploring the nexus between sustainable marketing and customer loyalty with the mediating role of brand image. Journal of Cleaner Production, 440, 140808. https://doi.org/https://doi.org/10.1016/j.jclepro.2024.140808
Saeed, S., Yousuf, S., Khan, F., & Rajput, Q. (2022). Social network analysis of Hadith narrators. Journal of King Saud University - Computer and Information Sciences, 34(6), 3766–3774. https://doi.org/10.1016/j.jksuci.2021.01.019
Tahir, A. H., Adnan, M., & Saeed, Z. (2024). The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review. Heliyon, 10(16). https://doi.org/10.1016/j.heliyon.2024.e36254
Tsaur, S.-H., Yen, C.-H., & Wang, J.-T. (2024). Mindfulness and the psychological well-being of mountain tourists: Sequential mediating effects of spirituality and awe. Journal of Hospitality and Tourism Management, 60, 105–115. https://doi.org/https://doi.org/10.1016/j.jhtm.2024.06.013
Usmani, S. (2024). Perceptions of politics and knowledge sharing: Moderating role of Islamic work ethic in the Islamic banking industry of Pakistan. Heliyon, 10(18). https://doi.org/10.1016/j.heliyon.2024.e37032
Verma, S. K., & Kumar, S. (2024). Fractal dimension analysis of financial performance of resulting companies after mergers and acquisitions. Chaos, Solitons & Fractals, 181, 114683. https://doi.org/https://doi.org/10.1016/j.chaos.2024.114683
Vuong, B. N., Voak, A., Hossain, S. F. A., Phuoc, N. T., & Dang, L. H. (2024). The Impact of Corporate Social Responsibility on Customer Loyalty through Brand Trust and Brand Reputation: Evidence from Low-Cost Airlines. Transportation Research Procedia, 80, 111–118. https://doi.org/https://doi.org/10.1016/j.trpro.2024.09.015
Wang, L., Xue, K., & Luo, D. (2025). Media pressure, corporate governance structure, and disclosure quality. International Review of Economics & Finance, 97, 103771. https://doi.org/https://doi.org/10.1016/j.iref.2024.103771
Weng, J., Hsieh, Y.-C., Adnan, M. Z., & Yi, L.-H. (2020). The motivation for Muslim customers' participation in the sharing economy. Resources, Conservation and Recycling, 155, 104554. https://doi.org/ https://doi.org/10.1016/j.resconrec.2019.104554
Wibowo, E., & Adriani Salim, T. (2022). Bibliometric Analysis Of Research With The Theme "Digital Archive" (Vol. 24, Issue 2).
Winkelmair, A., Schroter, F. A., & Jansen, P. (2025). Vegetarian and sustainable food consumption behavior: Exploring the relation to explicit and implicit attitudes toward vegetarian foods and dispositional mindfulness. Appetite, 107847. https://doi.org/https://doi.org/10.1016/j.appet.2024.107847
Zafar, M. B., & Abu-Hussin, M. F. (2025). Religiosity and Islamic work ethic: A cross-cultural comparison in majority and non-majority Muslim countries. International Journal of Intercultural Relations, 105, 102115. https://doi.org/https://doi.org/10.1016/j.ijintrel.2024.102115
Zakiyyah, F. N., Winoto, Y., & Rohanda, R. (2022). Bibliometric mapping of information architecture research development on Google Scholar using VOSviewer. Informatio: Journal of Library and Information Science, 2(1), 43. https://doi.org/10.24198/inf.v2i1.37766