BERLIANA SALSABILLA, Zahraa; SALYA, Aditya. The Influence of K-Pop Idols as Brand Ambassadors on Chanel’s Purchase Intention: Case Study: Jennie Kim as the Face of Chanel. Jurnal Ekuisci, [S. l.], v. 1, n. 2, p. 106–116, 2023. DOI: 10.62885/ekuisci.v1i2.101. Disponível em: https://annpublisher.org/ojs/index.php/ekuisci/article/view/101. Acesso em: 19 apr. 2026.