CANDRA RINI, Ika Tirta; ASTUTI, Budi. Understanding Impulse Buying in Online Shopping: A Systematic Review of Behavioral Drivers and Consumer Decision Mechanisms. Jurnal Ekuisci, [S. l.], v. 3, n. 5, p. 602–634, 2026. DOI: 10.62885/ekuisci.v3i5.1205. Disponível em: https://annpublisher.org/ojs/index.php/ekuisci/article/view/1205. Acesso em: 12 jul. 2026.