PRABOWO, Gilang Mukti; AL AKSAR, Natiq. When Risk Becomes Normal: Risk-Normalizing Behavior and Consumer Behavior Deviance in Excessive Consumption. Jurnal Ekuisci, [S. l.], v. 3, n. 5, p. 659–676, 2026. DOI: 10.62885/ekuisci.v3i5.1207. Disponível em: https://annpublisher.org/ojs/index.php/ekuisci/article/view/1207. Acesso em: 11 jul. 2026.