1.
Berliana Salsabilla Z, Salya A. The Influence of K-Pop Idols as Brand Ambassadors on Chanel’s Purchase Intention: Case Study: Jennie Kim as the Face of Chanel. Ekuisci [Internet]. 2023 Nov. 16 [cited 2026 Apr. 19];1(2):106-1. Available from: https://annpublisher.org/ojs/index.php/ekuisci/article/view/101