The Charm of Kanigoro Beach: Student Tourism Trends and Social Media Effects

Abstract

This study aims to describe the charm of Kanigoro Beach, a tourist trend for students, and the
effect of social media. Kanigoro is located on the coast of Gunungkidul and has beautiful beach potential,
namely Ngrenehan, Ngobaran, and Nguyahan (3N). However, there is no public transportation available
directly to access the location of this Kanigoro beach area. The TikTok social media application is used in
this analysis because the growth rate of TikTok users in Indonesia is increasing rapidly. Recognizing the
tremendous potential but also the challenges faced, strategic steps need to be taken to improve
infrastructure, environmental hygiene, accessibility, and tourism management holistically. Increasing
cooperation between related parties, involving local communities in sustainable management, and
improving transportation facilities and accessibility can be critical first steps to optimize the tourism
potential of 3N Beach in the Kanigoro Area.